Ad Split Testing Method for Content Campaigns
This is an interesting method.It achieves the same ends as mine, but keeps the ads in one adgroup - rather than my current method of having a 'control' and 'test' adgroup. May give this a try...
via PPC Blog by danperach@gmail.com (Dan) on 21/09/09
Content campaigns should be separate from Search campaigns, granted… The methodology I am suggesting is based on a few underlying premises: There is some difficulty gaining “traction” in the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]