Fascinating Rory Sutherland Talk
This is probably one of the best videos on the psychology behind the buying decisions we make I've seen.From the description:
It's about half an hour - so it's worth grabbing a cup of tea before you watch.
"He outlines how perception and context impact a person's decision-making process. Sutherland uses economics, an ad campaign for Shreddies and basic psychology to demonstrate how value is subjective."
It's about half an hour - so it's worth grabbing a cup of tea before you watch.
